I’m a third-year PhD researcher in Ulster University’s Business School. My research, underpinned by sustainable and regenerative thinking, focuses on crisis management and building resilience within Northern Ireland’s tourism sector. I have worked closely with local communities, councils, and industry stakeholders across the province to explore how destinations can proactively respond to growing environmental and social challenges.

I am delighted to be joining the 30 Under 30 programme and to have the opportunity to learn from a diverse group of changemakers, collaborate across sectors, and translate new perspectives into my research to support meaningful, place-based action for Northern Ireland’s future.