Brendan brings a wealth of experience in strategy, marketing and behaviour change to the Board of Trustees at Keep NI Beautiful. As a Strategy Director with The Foundation – a brand consultancy he has practical experience in creating impactful communications and providing clear strategic advice, with an inherent understanding of consumer behaviour in relation to communications. In his time in roles across consultancies and retail organisations, he has led on multiple award-winning projects that have delivered significant behaviour change and education – which aligns closely with the role of Keep NI Beautiful in engaging the public and other stakeholders on the importance of creating a cleaner, greener and more sustainable society. Beyond the professional sphere, Brendan is actively involved in the Northern Ireland community through his role as a Board Member for Bounce Culture.